[237120, A2] Wk 7: Task 2 – Seeing the World: Worldviews

Visual texts hold different depths of meaning depending on the viewer’s degree of contextual understanding. As demonstrated by the ‘myth of photographic truth,’ depictions of subjects in visual texts hold a greater degree of information at a connoted level (Sturken and Cartwright 17). They represent the worldview of a demographic – regardless of whether this was the intention of their creators – due to the environment in which it was created (Osterman). The work is a reflection of the artist/designer; the colour pallet, tones, light and other stylistic choices are born from a state of mind. As such, analysing these elements allow the viewer an understanding of the artist’s worldview, their beliefs, and the ideologies in which they believe and surround themselves with. Ideology is inescapable, as it influences all aspects of life and is perpetuated by systems within society. Therefore, artists and designers subconsciously express the workings of society in their work, informing their worldview.

Works Cited:

  • Mirzoeff, Nicholas. “The World of War.” How to See the World. United Kingdom: Penguin Random House, 2015. 101-127. Print.
  • Sturken, Marita and Lisa Cartwright. “Images, Power and Politics.” Practices of Looking: An Introduction to Visual Culture. New York: Oxford University Press, 2009. 9-48. Print.